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Lead - Digital Marketing

Bangalore, Karnataka

Code & Co

Job Description

Duties of the Lead - Digital Marketing :

* Review and analyze client sites for areas that need to be improved, deleted, or revised.

* Improve a company's organic search results.

* Ensure websites are filled with optimal keywords.

* Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

* Implement off-page SEO content strategies

* Consult with web designers to improve the navigation of a site to enhance its search engine ranking.

* Utilize basic programming and web design skills to enhance SEO.

* Devise strategies to drive online traffic to the company's and client's websites.

* Track conversion rates and making improvements to the website.

* Develop and manage digital marketing campaigns

* Develop and integrate content marketing strategies

* Manage online brand and product campaigns to raise brand awareness.

* Improve the usability, design, content and conversion of the company website

* Optimize landing pages and user funnels

* Review new technologies and keep the company at the forefront of developments in digital marketing.

* Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);

* Research new online media opportunities that may benefit the business including mobile, social media, PPC, development of blogs and forums

* Contribute to social media engagement and brand awareness campaigns

* Use appropriate software to monitor the performance of client websites and make recommendations for improvement

* Compile and present project performance reports.

 

Qualifications & Experience

* Experienced with both on-site and off-site SEO; you should be able to demonstrate effective link building strategies

* Knowledge of Google algorithms; ensure that our sites remain compliant and do not get penalized by Google.

* Experienced with Google Analytics, Webmaster Tools and other common SEO tools

* Experienced in using robots.txt files, XML sitemaps, redirects and canonical tags.

* Knowledge of basic HTML is a very strong plus.

* Experience with using Social media channels and running Ad campaigns to drive traffic.

* Some level of copywriting experience

* Excellent attention to detail

* Deadline and target driven

* Excellent verbal and written communication skills.

 

What to expect

* The role is largely office based with a lot of communication with the team.

* Flexible working patterns and some home-working may be possible.

* The role can be challenging but rewarding due to the digital marketing sector being a continuously changing and fast-paced sector.

 

 

 

Company Description

Code & Co is a full service digital agency in Dubai, providing result-driven... strategies to expand client's business.
We are a flock of evangelists, thinkers, developers, content writers, strategists and a team
of digital marketing experts.
  Read full description

Additional Information

Last updated:
03/04/2017
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between three and five years
Education:
Compulsory Education
Salary range:
₹ 3,50,000 - ₹ 6,00,000 / Yearly (Gross Pay)
Category:
Jobs in Internet Technologies / Web / E-Commerce
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