Purpose of the role:
The Junior Digital Marketing Analyst role will assist the analytics team in supporting NRG sales and marketing teams in meeting their analytic goals with data insights and reporting.
Monitor and track metrics/KPIs for Commercial and Marketing products
Create user-friendly web traffic reports(dashboards) for sales, marketing, and other stakeholders as necessary
Analyze website traffic, users and activity
Analyze campaign effectiveness to make recommendations
Work with large sets of data for various reporting needs.
Provide data insights and knowledge to help support the decision-making ability of senior management
Assist with special projects which may arise from time to time
Analyze output to ensure error-free data is supplied to ensure efficient provision of data/output is provided
NRG Marketing Directors and colleagues
Head of Marketing Insight & Data Strategy, team members
NRG Sales stakeholders (Managers, Operations and sales executives)
Springer Nature Central Marketing Services; Technology, Business Systems, PPG
Qualifications or Equivalent Experience:
Bachelors Degree / Masters Degree
Clear written, verbal and interpersonal communication skills.
Impeccable attention to detail
Strong working knowledge of Microsoft Excel(pivot tables, charts, vlookup, sumifs), Word and PowerPoint
Use of web analytics applications (Google Analytics, Webtrends, Omniture, Coremetrics, etc.)
Basic SQL skills (querying, performance optimization, stored procedures & views)
Ability to work collaboratively with diverse groups or work independently
A flexible individual who is willing to learn and contribute immediately
Ability to be self-motivated, reliable problem solver and finisher
Excellent organizational and strong analytical skills
Experience with dashboarding/visualization tools.
Exposure to programming languages (ideally Python), and basic statistical techniques a plus
Knowledge and exposure of web-related concepts such as Search Engine Optimization, Social Media platforms, and technology in general.
Some experience working with data sets from various applications, locally hosted & cloud.
Need to be Capable of:
Uses technical/job knowledge and experience to meet and exceed job requirements/customer expectations. Efficiently manages workload and projects within set timelines and to agreed budget, achieving set objectives.
Customer Focus (internal and external customers)
Nurtures relationships by recognizing and delivering on internal and external customers needs and opinions. It helps others to understand the implications of their decisions. Develops and sustains productive internal and external customer relationships.
Managing Complexity (incorporating change management and flexibility)
Is able to work effectively in a highly complex, diverse, changing environment. Maintains a high level of performance under conditions of increased pressure, competition and adversity. proactively pursues opportunities to drive change that add value to the business.
Innovation & Influencing
Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices/products/technologies to provide business opportunities and results. Successfully influences others to accept and support an idea/proposal/plan.
Takes initiative to identify current and potential problems and determines the best solution. Identifies the cause of problems and key issues through investigation; identifies effective, logical and practical solutions.
About Crest Premedia
Crest is a hundred percent export unit, based in Pune and is part of... Springer Science + Business Media, Germany. The company is in the area of Software Development, Print and Electronic typesetting, marketing services and back office operation.
Crest Premedia, was born in 2006 and earned its stripes working on projects for Springer. In doing so, Crest has innovated and broken language frontiers in premedia by acquiring skills in German and Dutch language. Today Crest offers these and more innovative services in areas of STM books, Journals, eBooks, ePubs, PowerPoint reports, marketing services, technical and customer support.
Please visit www.crest-premedia.in and www.springer.com for further information about our organization.
Read full description