Company details : Jefferies And Bain
Below is the job description for PR.
Develop a marketing communications plan for clients
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Should understand social media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media and team inquiries and interview requests
Create content for press releases, by-line articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
India is going through a unique phase. In-spite of a large young workforce, organisations... are still struggling to find the right talent. Increase in Artificial Intelligence and Automation and need for skilling / reskilling are the necessities of today's world. A common story playing each day is that a "young talent of today" doesn't know what he/she is good in, what is needed for him/her to find the right job and what is the expectation of an organisation. The challenge for these young talent is not just the ability to demonstrate technical job skill, but its mainly to demonstrate the soft employable skill like attitude, confidence, communication, etc. These soft skills often termed as "Employable Skills" have now become a key expectation from a recruit by an organization.
The Skill Labs is on a mission to work along with the educational institutes to impart these soft employable skills in a student as early at a campus level, as we believe that the employment landscape can improve only by integrating soft employable skills with their regular mainstream education. Read full description