Collect and analyse market data. Identify target audiences and understand their behaviour and habits.
Development of performance and data-driven strategies for current clients, as well as pitches.
Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
Allocate budgets and monitor costs.
Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
Adopting a test-and-learn approach to campaign optimisation across all accounts.
Liaise with the client and account management team to understand the campaign brief, including audience and performance goals.
Proactively supporting the client, account management and creative teams with the latest technological updates that can be utilised to improve strategy and ROI.
Driving innovation within the team, by proactively recommending improvements in ways of working, as well as tools, new technologies, industry updates.
Supervising the implementation of the approved media plans using industry-best practices, including ad setup, audience list updates, pixel tracking, site tagging, etc.
Sharing campaign performance insights/discoveries/trends with the client and the wider agency team.
Well-spoken, well-read and well-travelled.
Proven experience as a Media Planner; 3+ years of work experience in digital media is preferred.
In-depth knowledge of media channels.
Familiarity with campaign evaluation metrics and media buying.
Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS).
Excellent communication and teamwork skills.
An analytical mind with an aptitude for statistics and math.
Strong decision-making skills.
Result-oriented mindset and the ability to think on their feet.
Should be self-driven, constantly show initiative, have a willingness to learn and be extremely hard hardworking.
Bachelor’s Degree in Marketing, Business Administration or a similar field preferred.
Seven Consultancy is a result of the motivation of young entrepreneurship under the... guidance of experienced professional from industry. Young entrepreneurs know the recent trends of market. Flexibility of the services has helped Seven consultancy to secure a brand name in the market. So we have access to an overall career solution. Seven consultancy believes in shaping the way of success for its clients.
Journey of Seven Consultancy started in 2007. Now it has crossed many milestones and added so many feathers in its crown. Currently operating from Kolkata & Mumbai to provide services all over India & abroad.
We provide not only counseling but also a complete career solution starting from Education phase to Professional phase.
Free counseling for their higher studies
Selecting colleges based on their requirement & necessity
Conducting Seminars & Training
Providing placement solution.
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