Thanks for usingCareesma. Job Offer printed on the 17/11/2017.

Head Search Marketing

Gurgaon, Delhi-NCR

Auctus Consulting

Job Description

Leading a team for development, execution and management of PPC (Pay per click) marketing strategy for the website.

Areas of responsibility

• Identifying and implementing strategies for increasing site traffic through PPC marketing strategy

• Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN.

• Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators.

• Handling bid management software, click fraud detection and web analytics

• Improvement of volume and cost delivered through search campaigns by :

1. Driving keyword expansion

2. Improving account structures

3. Optimizing of quality score, landing page , Ad copy and bid optimization

4. Developing strong objective sets for campaigns based on business intelligence

• Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization

• Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint for Make My Trip

• Hiring, managing and driving agencies and tools for managing search campaigns

• Manage Relationships with Search Engine Partners

• Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest

• Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way

• Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level

• Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments

• Lead a team and mentor them in the ways of organic search tactics & advice on best SEM practices

• Support to the Collaborating LOB by taking ownership of the project undertaken.

Success Indicators

• Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product / business / marketing teams

• Increase in SEM visits and SEM shoppers

• High internal customer satisfaction

• Achievement of revenue targets of the collaborating LOB.

• Successful Implementation of strategic initiatives.

• High overall engagement of the team

Key Relationships


• Marketing Team.

• Product Team

• Technology Team and UI/UX team

• Content


• Search Engine Partners


MBA/B.A./B.S degree or equivalent in Business or Marketing

Relevant Experience

• 9 years

• Online Agency background (Connecturf/MediaTurf, Interactive Avenues) or and handling SEM for internet savvy organizations

Functional Competencies

• Knowledge of marketing for search

• Knowledge of e-commerce analytics software

• Advanced skills in Excel

• Internet savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce))

• Web analytics tools

• HTML(Tags, basic level coding, tool Dreamweaver)

• Blogging/Social(creation and maintenance of blogs ,participation in forums, active on social network sites, profile creations etc)

Company Description

Auctus Consulting was established by a team of professionals with rich experience across... industry verticals, with an aim to provide comprehensive human resource solutions to MNCs and leading business houses in India.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Jobs in Marketing / Communication / Advertising / PR
Go to Top