Guide marketing programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.
- Constantly manage and track media budgets and conversion projections while optimizing ROI.
- Work under clear budgets and find efficient solutions to optimize conversions at the lowest costs.
- Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, email, social and apps, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion.
- Oversee and drive web content and site localization strategies with ongoing content updates to our website and blog, content/resources and SEO, to keep the experience fresh, engaging, and relevant. Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs.
- Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy customer acquisition.
- Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
- Present and communicate results of key marketing initiatives, digital marketing campaigns, and online conversions throughout the team and with the Leadership Team.
- Build and lead a performance-driven growth spanning from paid media, conversion flow optimization, social, SEO, emails etc.
- Support the offline business in the digital aspect of the business
- Set and implement the business marketing strategy for the digital business with clearly defined performance KPIs and Metrics
With the onset of globalization, the need of skilled human resources is felt strongly across... various industrial verticals. Technical ingenuity and distinct business approaches again underlined the importance of identifying and retaining the right candidates at the right positions. With a clear insight into the changing business dynamics and enhanced proficiency in tapping the best talents, Careerist Management Consultants has come to the forefront of human resource management, hence becoming one of India’s top Recruitment Consultants over the years. Read full description