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GROUP MANAGER – MARKETING TECHNOLOGIST

Bangalore, Karnataka

Royal Enfield

Job Description

The purpose of this role is to act as the liaison between business and IT, identify improvement areas across the commercial organisation and its interfaces and provide solutions to enhance customer engagement across in-search, in-store, and in-use. The role will combine business savviness, common sense with deep technical expertise to provide actionable insights and deliver business results

1. You will define the technology roadmap for the commercial organisation with inputs from various stakeholders and facilitate greater collaboration between IT and marketing
2. You will identify opportunities and provide solutions for leveraging technology in a better way for enhancing customer engagement and experience across channels while keeping in view the changing consumer needs
3. You will evaluate the IT system requirements for marketing incorporating inputs from relevant stakeholders and create the functional requirement document for the IT team
4. You will select the optimal software and vendor in line with the requirements (e.g. DMS, CRM and Business Intelligence) while working with the IT team
5. You will drive the implementation and adoption of any new technology/ or change and facilitate the change process across stakeholder groups and ensure effective implementation
6. You will provide inputs to the marketing teams for crafting better campaigns, programs, and customer experiences that effectively leverage technology and data
7. You will critically measure and evaluate the impact of that technology, identify gaps and continuously recommend opportunities for improvement
8. You will lead/ deliver various projects assigned on an ongoing basis and deliver as per the OTIF requirements

Company Description

Manufacturers of the legendary Bullet motorcycles. With a range that combines distinctive... styles with power, riding comfort and ruggedness, to deliver a 'unique motorcycling experience'.
Interested candidates can also apply by logging in www.royalenfield.com/careers.asp
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Additional Information

Last updated:
06/05/2019
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between five and ten years
Education:
Compulsory Education
Category:
Jobs in Marketing / Communication / Advertising / PR
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