Perform daily account management and of pay per click accounts on Google AdWords, Bing, FB, Twitter, LinkedIn and other social & search platforms for a variety of clients.
Provide creative & growth-hacked recommendations and execute powerful PPC strategies (keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search) to drive ROI and progressively improve.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates account tweaks (at all levels).
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet client goals.
Proficiency in AdWords suite, Bing PPC, Google DoubleClick, Google Merchant Center & Shopping Ads, Social PPC (FB, LinkedIn, Twitter, Instagram & others)
Experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Superb analytical ability to understand business, key ROI drivers, pain points & more to be able to create strategies that can create impact
Creative skills to create powerful PPC strategies
Technical competency to execute brilliant strategies
Experience with managing large accounts & of various industries
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
Classic Informatics is a global web development and mobile apps development agency with over... 150 techies and designers on-board. Read full description