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Director - Marketing Communications

Navi Mumbai, Maharashtra

Cross-Tab Market Research Pvt Ltd

Job Description

PRIMARY OBJECTIVES

This incumbent will be responsible for developing and executing comprehensive, highly strategic, measurable marketing and communication campaigns tailored to the needs of the company. A critical role that will support teams across various functional areas, this position will be responsible for carrying out the strategic marketing plan to achieve revenue and lead generation goals, as well as managing public relations, brand awareness, internal company communications, special events and sales support.

SPECIFIC RESPONSIBILITIES

Will be handling both online and offline channels.
Responsible for defining the companys digital marketing strategy while overseeing tactical development, implementation, tracking and optimization of marketing campaigns across all digital channels.
Lead assigned marketing campaigns and brand awareness activities.
Manage all services for events and sponsorships in collaboration with Sales and Operations teams.
Oversee the development, distribution and maintenance of a comprehensive event calendar.
Work closely with BD team for lead generation activity through marketing campaigns.
Manage public relations efforts, including the agency relationship.
Find impactful publicity opportunities through speaking roles, sponsorships and memberships
Recommend creative and cost-effective marketing strategies for inclusion in yearly plan.
Maximize marketing effectiveness and efficiency by gathering and disseminating best practices, procedures and objectives.
Monitor marketing expenses, results, and other important metrics.
Provide writing support for all internal and external communications.
Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines.
Supervise agencies, vendors and contractors as needed.
Build collaborative, consultative relationships across the organization.

Company Description

Cross-Tab Marketing Services has grown tremendously since being founded in 2000, and is... now diversified and manages a group of companies with over 650 professionals offering a wide range of marketing services to a increasing list of satisfied clients around the globe. Our business areas include market research operations and technology, market intelligence and competitive intelligence, data analytics, social media engagement, emerging market panels and mobile metering.

While each Cross-Tab Group company is a specialist and pioneer in a fast growing and critical area of business, they all share common management and set of values around encouraging innovation, solving hard problems and delivering outstanding customer service.

Global Offices
Seattle | Scottsdale| New York City| Bangalore | Mumbai | Dubai | London | Singapore
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Additional Information

Last updated:
14/09/2018
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
More than ten years
Education:
Compulsory Education
Category:
Jobs in Marketing / Communication / Advertising / PR
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