To increase site authority through trusted and natural link outreach, meeting/surpassing client conversion goals.
contribute to third party industry blogs and manage e-communications;
conduct keyword research and web statistics reporting;
constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
Brainstorm new and creative growth strategies.
Curate unique, relevant and storytelling content to reach the product ideal customers.
Communicate with internal teams to create landing pages and optimize website/user experience.
Collaborate with agencies and other third party vendor partners for social influencer outreach.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
use social media to distribute content and encourage more external sites to link to your content – giving you more authority
negotiate with media suppliers to achieve the best price for clients
manage the contact database and assist with lead generation activities
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Research new online media opportunities that may benefit the business including mobile, social media and development of blogs.
an understanding of how customers search, where they search and why they purchase something online
a good understanding of PR and how to get the right messages out there
ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
Create reports, conduct technical audits and manage various SEO, SMO tools for the company.
Use web analytics software to monitor the performance of client websites and make recommendations for improvement(e.g., Google Analytics, Google Webmaster, Keyword Planner, etc.)
You will need to have:
Demonstrate strong communication skills (both verbal and written), effective presenting ability who is effective in communicating with all stakeholders.
Enthusiastic, optimistic, can-do attitude is a must.
Be a team player and at the same time ability to self-manage.
Up-to-date with the latest trends and best practices in online marketing and measurement.
knowledge of existing and emerging social media platforms
creative skills for contributing new and innovative ideas
the capacity to priorities and work across multiple projects
the ability to work independently and flexibly
proficiency in Microsoft Office and an excellent knowledge of Excel
About 21 Century Web
21 Century Web is a software development company of India that... provides unparalleled web design & development solutions to small and large businesses to help them get an attractive online presence by designing great websites. In a short time span 21 Century Web has developed into one of India’s premier organizations providing complete bunch of web design and development services. Our main purpose is providing solutions for a dynamic web environment where business and technology strategies congregate to create larger value. 21 Century Web is registered with Software Technology Parks of India (STPI) and is a 100% Export Oriented Unit (EOU).
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