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Digital Marketing Manager

Ghaziabad, Delhi-NCR

GITANJALI GEMS LTD

Job Description

1. Plan and Execute
SEO/SEM
SMO
PPC Campaigns, marketing database, email, social media and display advertising campaigns
2. Design and Build
Plan and maintain our social media presence

3. Measure and Report performance
Of all digital marketing campaigns, and assess against goals (ROI and KPIs),
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests

4. Collaborate
With internal teams to create landing pages and optimize user experience

5. Customer Experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners

6. Emerging Technologies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnel
Experience with A/B and multivariate experiments
Knowledge of Email Marketing Platforms and Marketing Automation Tools
Experience in setting up and optimizing Google AdWords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

The Application process :
Step 1: Apply for the job post here to express interest in the role.
Step 2: Now that we know you are interested, the next step involves online screening of your candidature. You will receive an email from our screening partner, Shortlist i.e. www.shortlist.net. The email would include a link where you can complete your application - a few short questions on your experience followed by an assessment to demonstrate our ability to do the job.

Company Description

Founded as a single company cutting and polishing diamonds for the jewelry trade at surat in... 1966.   Read full description

Additional Information

Last updated:
05/03/2019
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between three and five years
Education:
Compulsory Education
Salary range:
₹ 10,00,000 - ₹ 40,00,000 / Yearly (Gross Pay)
Category:
Jobs in Marketing / Communication / Advertising / PR
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