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Digital Marketing Head - Ecommerce Firm - Kandivali East

Mumbai, Maharashtra

Growth Solutions

Job Description

Candidate should possess minimum 7 years of experience in Digital marketing.
Should have majorly worked with US based eCommerce websites, managed team, Handle PR and branding related activities, possess outreach experience with Affiliate Marketing, Press Releases, News websites, High Authority Blogs and Content driven websites.

Key Management Areas of Responsibility

· Define requirements, tasks, and resources associated to digital marketing

· Manage and execute implementation of digital marketing strategy

· Communication to clients, team, and management on strategy/project development, timelines, and results

· Collaborate on client strategy and goal definition for success

· Keep pace with SEO, Affiliate marketing, social media marketing, search engine and internet marketing industry trends and development

· Contribution to the company blog and social media community

· Optimize budget to achieve higher ROI

· Affiliate Publisher approach and communication

· Promotion event calendar development

· Development of graphic creative including marketing banners and e-mailers

· Affiliate Publisher & Consumer newsletter development

· Newsletter scheduling

· Real time order verification

· Manage Linkshare accounts for Affiliate marketing

· Weekly reports for all marketing activities

· Site audits for marketing

Key Functional Areas of Responsibility

· Collaborate with Affiliate Publishers, Affiliate Network, PR sites, News sites, related articles and blogs sites to establish brand presence

· Ensure content acceptance on sites like Wikipedia, Forbes, Huffington post, Examiner and other similar websites.

· Create a PR and branding strategy

· Overlook strategy related to digital marketing and coordinate with client business to meet objectives to optimize website and uncover new opportunities

· Creating proposals for marketing activities and projects and expanding client portfolio and reach

· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

· Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific for the website

· Help to create and support marketing content to socialize and use for social media purposes

· Develop and implement link building campaigns

· Develop, manage and execute communication/content strategies via social communities in coordination with client goals

· Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

· Analyzing and monitors Google webmaster tools, Analytics tools

· Research and implementation of new tools as needed

· Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

· Research and administer social media tools in support of clients’ social media strategy

· Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

· Research and increase Affiliate marketing publishers

· Communication to team and management on project development, timelines, and results

· Train, guide and nature peers and team members on all aspect of work

Professional Competencies

· Passion for SEO, Affiliate marketing, Social media marketing and overall internet marketing

· Outstanding ability to think creatively, strategically and identify and resolve problems

· Ability to foster strong client relationships at various levels

· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

· Ability to clearly and effectively articulate thoughts and points

· High levels of integrity, autonomy, and self-motivation

· Excellent analytical, organizational, project management and time management skills


· Sound experience in Search Engine Optimization (SEO) and Affiliate marketing

· Strong understanding of Search Engine Optimization (SEO) process, Affiliate marketing and Social media marketing

· Strong Knowledge of HTML/CSS web page creation and website administration

· Experience working with popular keyword tools (Google, Spyfu, Semrush, Keyword Discovery, etc)

· Experience working with CMS and building/administering content in multiple CMS environments

· High-level proficiency in MS Excel, PowerPoint, and Word

· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Excellent Communication skills - Written and verbal.

Company Description

Once you associate with us, we become your development partners adding extra utility to your... business and preventing any technical hassles that come your way. We converge business logics, agile methodologies and technology to provide the most up-to-date solutions for a dynamic digital environment.

We believe in producing dramatic results for our customers by making long relationship and interaction as an opportunity to demonstrate leadership and generate substantial value. We continue to reiterate our key impression of focusing on our technology compliances. We insure and keep a commitment to quality innovation and growth in every end over.

Our Vision

To have a significant stand in global IT and software business

To deliver end-to-end, creative, quality solutions at cost-effective terms to our esteemed customers.

To collaborate the efforts of competent individuals demonstrating outstanding teamwork.

To exceed customer expectations by commitment to quality, innovation and support.

To develop a trust worthy relationship with customers by strategic alliance and transparency.

Our Quality
Quality is an ever-extending goal - the better you are, the better you need to be. Growth Solutions recognizes that and fulfills the goal of self-evident quality. We constantly improve our deliverables to match the increasing expectations of our customers.

The management of the quality process is infinite, and marked only by milestones, never by completion. Our Quality Assurance team has developed a focused quality control checklist. In addition, we also have a comprehensive Quality Testing Checklist which ensures that every solution delivered by Growth Solutions measures up to the highest possible international standards.
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Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between three and five years
Compulsory Education
Salary range:
₹ 10,00,000 - ₹ 25,00,000 / Yearly (Gross Pay)
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