Job Requirement & Responsibilities:
· Generate leads to develop, implement & manage marketing campaigns that promote the products and services of a company.
· Enhance brand awareness in the digital space
· Drive website traffic and acquire leads.
· Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
· Skills to utilize “Facebook’s Analytics Tool” to get the right Facebook Insights
· Skills to use “Power Editor” and to handle “Look a like” prospects
· Know effective ways of granular targeting of Custom groups of audiences
· Knowing what is oCPM bidding and how to do it accurately
· Experimenting and testing creative images
· Know how to analyse and test imaginative picture
Star Group is a leading enterprise headquartered in Satna, comprising 15 operating... companies in various states of India. The company, asserting the strength of over 1700 employees, is a force to be reckoned with in the field of Automobile Dealerships, Finance, Media, Mining, Education, Insurance, IT and NGO. It holds prestigious & award winning dealerships of Mahindra & Mahindra, Tata, General Motors, Honda Cars India Ltd. & Hero Moto Corp. in Madhya Pradesh, Uttar Pradesh, Chhattisgarh and Haryana. The revenue of Star Group companies, taken together was INR 1100 Crore in 2014-15. With the strong presence in the National capital territory of Faridabad and recently Gurgaon, Star Group is well on its way towards the countrywide presence. Read full description