We are looking for a talented PPC Account Manager with a rich experience in managing campaigns across Google, Facebook and Bing. The PPC Account Manager is ultimately accountable for clients satisfaction and must be able to drive ROI for digital marketing initiatives. The candidate must have expertise in PPC (Pay per click) advertising.
Key Functional Areas of Responsibility:
You will be responsible for:
Day-to-day management of campaigns across AdWords and Facebook Ads, for NowFloats clients.
Monitoring and optimization of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
Create and manage new paid search campaigns, ad groups, and accounts and all other paid search marketing initiatives.
Manage day-to-day campaign spend and allocation for client's paid search portfolio.
Maintain and update large keyword lists, including negative keywords for various verticals.
Creating the necessary ad copies and graphical ad templates for clients in the account.
Manage display network placement lists on AdWords and through other contextual advertising platforms.
Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Generate weekly and monthly client reports with all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Optimize and prioritize ad campaign operations using web analytics tools, dashboards, reports and key metrics. (in accordance with client goals)
Daily communication to team and management on project development, timelines, and results.
Coordinate closely with the other team members to meet client goals.
Identify testing or optimization opportunities and develop testing strategies across various digital channels as needed (e.g., A B testing, multivariate); report on testing results and provide actionable insights and recommendations to clients.
Professional Skills & Qualifications:
Google Adwords - Search, Display & Shopping Ads
Ability to identify and execute campaign optimizations
Campaign technical implementation and trouble- shooting.
Develop testing strategies across digital channels
Good experience with using website analytics tools including but not limited to Google Analytics.
Proficiency in MS Excel, PowerPoint, and Word.
AdWords / Bing Certification is a plus.
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
NowFloats, founded by Ex-Microsoft employees is a Location Based Service provider. We are... focused on providing cutting edge mobile solutions for businesses and consumers across the country. Read full description