Digital Business Manager is transaction banking subject matter expert and is responsible for the adoption & commercialization of new digital products & initiatives on the SME Banking space. To develop an acquisition strategy for SMEs optimizing product value & profitability.
Key Accountabilities (List the expected end results or KPIs that the incumbent is expected to achieve for this job. Do not list more than 5)
Drive Acquisition Channels & Partnerships: To develop/leverage new eco-system, partnerships with influencers, tapping supply chain/dealer distributor networks using and leveraging relationship with existing large corporates/channel partners, developing or bundling industry or region specific solutions/strategies to aid the acquisition growth.
Commercialization: To drive operating accounts & deepen wallet share with increased penetration, usage of existing & new transaction banking products in a digital and scalable model. To build an engagement model based on customer profiling for adoption and upsell. Covers rolling out structured communication, campaigns.
Innovation & Customer Experience: To increase customer adoption, stickiness, provide on-ground insights/analysis on adoption, conduct customer journey, competitor analysis, identifying and sharing best practices. Provide insights for new build or change in business/operational plan.
Support Growth & Be Aligned with Department Goals: Establish profile of the Bank as leading digital solution provider for Corporate Customers in India. In addition, the role could envisage taking on special projects to support the Cash management/ SME business.
Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)
To work in close co-ordination with the SME Sales Leads & RMs in the respective region. Support in implementing liabilities strategy and meeting revenue budgets.
Be a Subject Matter Expert: Digital Channels, Cash & Industry Solutions. Representative for GTS (Cash, Trade, Supply Chain) and engagement with SME Team.
To work on building new partnerships, build influencer networks (channel partners), industry or large anchor based solutions.
Commercialise all Product: This includes training to all relevant stakeholders as well as sales or usage campaigns to increase usage/ sales packs, success stories, case studies to drive product usage. Also, to support sales in complex sales pitches.
To track revenue generation / benefit realisation, target penetration with customers and compare with the Product Plan / Objectives. Generation and dissemination of all relevant MIS to all relevant stakeholders.
Develop and implement customer centric services/products by understanding market dynamics, customer segmentation & mapping competition matrix. Continuously analyze and update competition matrix.
Responsible for looking both internally and externally to understand customer and business needs & opportunities that can be addressed through online transaction banking solutions.
Continuously interact with other product groups so as to offer cross-sale opportunities to existing base.
Enable and support Online Banking delivery across spectrum of Products across - Cash (Payments, Collections, and Liquidity), Trade Finance, FX and others.
Control & periodically ensure compliance with Operations risk, Outsourcing, Regulatory, and Compliance related aspects.
Experience (Indicate nature and extent of work experience including number of years required, if applicable.)
Good understanding of the product management process through prior cash management experience of 3-4 years and overall experience of 6-8 years.
Market knowledge and experience of Cash Management business, with reference to customer preferences and requirement would be preferable
Experience in building new partnerships, participating in various eco-systems, building relationships.
Established in the year 1993, New Era has been in the business of understanding talent needs... of different organizations and providing solutions for it. New Era hires consultants with specialization in different domains to provide procurement solutions across all the domains. We have been very fortunate to serve some of the top names of both the IT and the non IT Industry. We provide end to end staffing solutions and help candidates to be placed across Asia, USA and Europe.
New Era also provides Training and Development solutions to our clients which help enriching the performance of their Human Capital. Our training and development initiative ‘TRUTH’ offers complete and measurable ‘Aptitude Development Solutions’ in areas like Leadership Development, Time Management, Corporate Communications, Presentation Skills, Consultative Selling Skills, Marketing Skills etc.
New Era values its Human Capital the most and is totally committed towards providing them with adequate training and development programmes at a regular basis. This helps their grooming and also equips them with the knowledge of the latest Industry practices. We at New Era always follow the 3‘i’s which we believe are the pillars of our success. Read full description