Work with other team members including the content strategist, integrated marketers and design to create emails using templates available within the Adobe Experience Manager platform and/or by writing HTML using Dreamweaver.
Use Adobe Campaign to setup and deploy email campaigns utilize Campaign Manager to setup queries to pull recipients dynamically from the CRM or via an ad hoc Excel list, utilize existing or create new workflow for the email delivery, generate proofs and obtain required approvals, approve emails for delivery, analyse results and report key findings to stakeholders.
Recommend and implement A/B tests for emails to improve engagement.
Recommend and implement solutions to automate multi-step campaigns utilizing Campaign features for drip and trigger campaigns.
Implement personalization and customized mailings using CRM data and user behaviours.
Liaise regularly with Digital Technology team members leading Adobe Campaign development on any issues and enhancements required.
Work with integrated marketers on maintenance of opt-outs for mailings.
Monitor trends in email marketing; utilize research and metrics to recommend improvements to our email marketing strategy.
Work with global team to ensure best practices are implemented and shared.
Experience / Skills / Systems Requirements:
Experience executing email marketing campaigns via Adobe Campaign
Experience developing HTML
Experience conducting A/B testing for emails
Knowledge of defining and setting up multi-step campaigns including trigger and drip campaigns
Strong analytical skills with experience analysing campaign reporting to identify potential areas for improvements/optimizations
Self-motivated and able to work in an autonomous, yet collaborative environment
Experience with Microsoft Excel Some experience in the use of CMS tools (experience with Adobe Experience Manager is a plus)
Excellent client service skills, understanding of how to build strong relationships with internal clients
Superior Talent India-a Superior Group company (http://superiorgroup.com/), is an... award winning human resource services firm that delivers a full suite of comprehensive HR and Recruitment Process Outsourcing services to leading companies in India. Superior Talent India envisions a transformation of the current tactical, reactive approach to talent acquisition, to a strategic, proactive approach that aims to build a talent community. Read full description