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Deputy Head - Marketing

Delhi-NCR, Delhi-NCR

Personnel Search Services Pvt Ltd

Job Description

Responsible for planning, development and implementation of Organizations marketing strategies, public relations activities, both external and internal

To build relations among the team members & lead the team as a role model with honesty, sincerity, punctuality & sheer hard work

Responsible for planning, development and implementation of Organizations marketing strategies, public relations activities, both external and internal. Directs the efforts of the marketing team and coordinate at the strategic and tactical levels with the other functions of the organization. The position reports to the Head of Marketing & Communication. This position works closely with the senior management team in charting the direction of the organization, assuring its accountability and ensuring its effective operation. The incumbent will be responsible to instill a marketing led ethos throughout the organization

Reporting To: Head-Communication & Marketing

Implement marketing strategies:
Develop and implement integrated marketing strategies for the organizaion product and services: Employee Giving, Individual giving, Corporate CSR, Validation, Advisory, Research etc

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with digital and communication managers

Devise new revenue-generating ideas: create and implement new initiative, analyse cost/benefits

Prepare marketing pitches for Business Development, Program etc. and prepare go-to-market strategy for new products

Annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; monitoring costs, competition, supply, and demand.

Identifies marketing opportunities by identifying donor requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share

Identify and drive donor research needs (shadow fundraisers to get ideas for new promotional items for donors, meet with clients to understand obstacles in the industry)

Identify strategies to reach new audiences and generate business leads

Devise mechanism to determine annual and gross-profit plans by forecasting and developing

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.

Managing the customer journey (customer relationship management)

Manage marketing campaigns:
Plan and manage cause -based marketing campaigns to facilitate fundraising

Support client acquisition/lead generation for business development through campaigns

Plan promotional materials, email blasts, and other marketing materials for market penetration

Plan strategy that expands the target audience through community relations, speaking engagements, newsletters and charitable events

Devise mechanism to measure the success of marketing campaigns both online and offline

Brand management:
Help make sure that the organizations philosophy, mission and vision are pertinent and practiced throughout the organization transmitting the organizations values, vision and direction

Plan and implement marketing collaterals. Ensure all external communication pieces contain a consistent brand image and will enhance the organizations image and position within the marketplace

Ensure articulation of organizations desired image and position, assure consistent communication of image and position throughout the organization

Responsible for editorial direction, design, production and distribution of all organization publications

Coordinate the appearance of organization print and electronic materials such as letterhead, use of logo, brochures, etc

Event management:
Conceptualize and execute events including planning and budgeting etc

Manage and ensure the smooth execution of events - Conceptualizing the theme and flow of events - Managing end-to-end logistics before and on the day of the event

Manage and execute outreach to speakers, guests, the press etc

Supervise/create collateral required for the event Communicate the outcome of the event to different stakeholders the press, speakers, attendees, clients etc

Assist other members of the team with events planning, social media/website management, marketing campaigns and other tasks as needed

Public relation management:
Serve as the primary contact for all media inquiries and selectively coordinate interviews with key publications

Grow database of industry-specific and international media contacts

Track coverage of press releases and other publications written and generate board reports of coverage

Stay informed of market drivers and industry trends identified through competitor and news monitoring

Nominate the company and members of the management team for relevant awards

Thought leadership and external representation

Proactively seek out opportunities to represent the organization externally in India on issues relating to strategic and effective giving, philanthropy, corporate community investment and social investment and social impact

Represent at various national and international forums in the fundraising and corporate philanthropy space

Perform any other duties as assigned by the supervisor

Company Description

In June, 1981, PSS (Personnel Search Services) was the first to establish 'Executive... Search' as a concept and as a professionally run business in India. Today, it is among the leading Executive Search firms in India, with offices at 6 major cities. A national Practice focus, combined with a strong geographical presence, provides great value to its clients.   Read full description

Additional Information

Last updated:
29/03/2017
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
More than ten years
Education:
Compulsory Education
Salary range:
₹ 12,00,000 - ₹ 15,00,000 / Yearly (Gross Pay)
Category:
Jobs in Marketing / Communication / Advertising / PR
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