Actively drive acquisition of customers for unsecured loans (GL and unsecured IL)
Enable conversion of existing borrowing customers for liabilities.
Undertake initiatives to retain and deepen relationship with existing customer for unsecured loans and for liabilities
Maintains process quality & ensures adherence to internal audit standards
There were many microfinance institutions active in rural India, but very few served... India’s urban population. To bridge this gap, Ujjivan focused on the urban poor. This is a fast growing segment that is relatively new to India’s microfinance industry. Our surveys and interaction with the urban poor show that they are exposed to enormous contingencies and are required to share their meagre resources with neighbors, friends, relatives and colleagues. Hence, there is a tremendous amount of bonding and affinity among them. We have also found that, contrary to popular belief, the urban poor are a stable population. Therefore, the significant difference between the urban and rural population is the lack of time and availability of space in cities. Read full description