-Excellent knowledge and understanding of food industry.
-Knowledge of New Product Development, Branding, Promotional activities.
-Managing B2C & B2B marketing of the category end-to-end.
-In-depth Consumer and category understanding.
Took decisions end-to-end on category : SKU mix, pricing, margin enhancement
-Assimilated knowledge about the market and the consumer through self-initiated
External market research
-Analyzed internal sales numbers as well as external data (Nielsen) to track
Category/product performance as well as identify issues and opportunities to make the
-Develop and launch innovative new products for revenue and image enhancement:
-Identified new product idea opportunities based on market/consumer understanding
And need gaps and initiate product development briefs.
-Re-launched of Emulsions category Visual identity, new product development,
Market opportunity analysis, pricing, ATL and BTL plan briefing and closure
-ATL & BTL Planning and Execution: Concept development, communication brief
Preparation and alignment with identified agency, development of media plan.
-Category sales planning, tracking and management.
-Reviewed SKU wise categorys effectiveness on a monthly basis, suggest and provide
Inputs to improve the same; conduct ABC analysis to delete under performing SKUs.
-Monitored category share and monitor market penetration vis a vis competition in
Retail universe (modern trade)
Spectrum Talent Management is a forerunner in designing Human Resources solutions specific... to the local needs of our respected clients. Providing services to clients globally our unique implementation methodology has been developed for speedy ramp-up to cater to the ever urgent needs of the industry as well as ensuring that we apply systems, measures and best practice processes in order to meet the demanding SLAs set by our clients. Read full description