Position: Marketing Manager (Talent Engagement/ Employer Branding)
Duration: 2 years extendable contract with possibility of hiring
Additional: Position requires face to face interview so looking for LOCAL resources only.
Note: This is a backfill role which is why we can only consider either immediate or maximum 30 days notice period.
IT Domain candidates ONLY. Other domains will not be considered.
Develop deep understanding of the India talent market to uncover actionable insights that will inform marketing strategy, tactics, and test plans
Build campaigns across a variety of digital marketing platforms including Web, Paid Search, Display, Email, Social media and Mobile and effectively integrate efforts across platforms. These campaigns could be focused on brand awareness as well as pipeline building and lead generation
Plan and optimize media campaigns and direct marketing efforts to support talent acquisition to achieve hiring goals
Partner with the university recruitment team to drive and execute innovative campus engagement strategies, leveraging on ground events, digital, social, and mobile campaigns to break through with early career talent and set apart
Partner with global brand experience teams and partner agencies to define creative and execution tactics for strategic events, digital campaigns and social media content o Work with agency partner and brand experience team for event experience booth design, collateral creation, event invite email content, lead nurture and follow up strategies
Collaborate with the global marketing analytics partner and work on publishing an insights/traffic report which helps to review career site and lead gen campaign performance on a fortnightly basis
5-8 years of developing and executing on brand strategy and marketing plans with a proven record of setting high goals and achieving them
Experience on executing digital marketing and social media campaigns both from an awareness and lead generation perspective
Experience writing creative briefs and partnering with agencies to develop break-through creative and messaging that connects emotionally with target audiences
Strong prioritization and project management skills to execute with excellence
Able to use marketing funnel and analytics tools to interpret data, recommend meaningful actions, and optimize programs for improved ROI
Innovative thinker that moves fast with a test & learn mindset.
Effective at building strong relationships and influencing partners/leaders.
Experience with employment branding and recruitment strategies is preferable but not mandatory
MBA or equivalent masters degree preferred
Excellent communication skills are also required.
VARITE has a definite spirit. A spirit that derives from the promise of what we do-that comes... with knowing our services are helping businesses to implement their technology initiatives. At Varite, we provide software consulting, technical staffing and team augmentation services to Fortune 100 companies in India/USA.
VARITE has recently ranked #124 in the Entrepreneur Magazine’s HOT 500 list of the fastest growing businesses in America. With operations in USA, CANADA and INDIA, VARITE is currently engaged with leading technology, financial, semiconductor and engineering company to provide software consulting, team augmentation and key business process outsourcing. Read full description