- Sales Target & Market Share Achievement
- Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand.
- Marketing Budget Management
- Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of Associate Director-OTC.
- Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
- Plan & execute media campaigns/ATL promotion initiatives for the brand in co-ordination with Advertising & Media agency.
- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand.
- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-- -vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.
- New Product Introduction - Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
- Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle.
People Management :
- Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
- Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks.
Spectrum Talent Management is a forerunner in designing Human Resources solutions specific... to the local needs of our respected clients. Providing services to clients globally our unique implementation methodology has been developed for speedy ramp-up to cater to the ever urgent needs of the industry as well as ensuring that we apply systems, measures and best practice processes in order to meet the demanding SLAs set by our clients. Read full description