Execute Marketing AOP, measurement and reporting. Pull together Quarterly Business Plan development and planning for the region.
Execute and implement national Brand Marketing strategies to achieve marketing goals in the region for assigned products and services for one or more areas, product lines, or market segments (Liabilities, Assets and Third Party Products)
Responsible for preparing promotional proposal, presentation, and communication materials, as well as other marketing administration duties in the region.
Coordinate the distribution of internal and external marketing information as received from Corporate Marketing team to the region and bank branches
Create a wide variety of templated, corporate marketing-sanctioned marketing materials that may include POP/POS materials, Product brochures,Emails & other online communications advertisements for branches and sales teams using advanced desktop, graphic, and similar software.
Review internal and external collateral materials, proofreads content, ensures appropriate and approve regional adaption of materials to meet established standards as to branding and messaging for final distribution to regional bank branches and open markets
Undergraduate DegreeMBA with a concentration in Marketing from a good B School
A minimum of 5 years prior Brand Marketing and/ Marketing Communications at a regional level
Ability to translate insights into strategy, and strategy to activation plans that deliver impactful results in the region and assigned markets
Possess strong analytical, creative thinking, communication and influencing skills. Experience with media and digital a plus
There were many microfinance institutions active in rural India, but very few served... India’s urban population. To bridge this gap, Ujjivan focused on the urban poor. This is a fast growing segment that is relatively new to India’s microfinance industry. Our surveys and interaction with the urban poor show that they are exposed to enormous contingencies and are required to share their meagre resources with neighbors, friends, relatives and colleagues. Hence, there is a tremendous amount of bonding and affinity among them. We have also found that, contrary to popular belief, the urban poor are a stable population. Therefore, the significant difference between the urban and rural population is the lack of time and availability of space in cities. Read full description