Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, Pardot, etc.)
Own data governance; from handling cleanup to helping reconcile data between multiple sales and marketing systems.
Manage lead list submissions. Ensure data quality and import leads into Marketing Automation system with appropriate campaign and status assignments.
Implement and launch the programs and campaigns, submitted by marketing managers using our marketing automation system. Ensuring adherence to best practices which allow backend tracking and reporting (events, webcasts, emails, etc.)
Own campaign elements of newsletters and communications for customers, analysts, and prospects (including compiling content and images, managing lists, scheduling, etc.)
Designing, creating and implementing email campaigns for company-wide marketing initiatives
Manage the implementation, tracking, integration and measurement of marketing campaigns
Own the customers/leads data and ensure it is updated with latest information for appropriate segmentation and lead scoring
Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates
Must be well versed in successfully developing landing pages for marketing campaigns
Experience designing web content personalization strategies and marketing automation practices
Understands Marketing Analytics and can provide insights
EXL Service is a provider of decision-analytics,operation management,outsourcing and... transformation services. Read full description