Responsible for individual monthly referral targets and maintain updated MIS and regularly update the universe of sources (AVIP/ HCF) basis analysis
Assist Unit Sales Head in recognizing Hi-Pot Empanelment
Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments
Increase market share through higher penetration and awareness of Fortis as Hospital of Desire
Create database for potential customers & conduct periodic updates of the same
Make proposals, demonstrations and presentations to doctors and corporate.
Develop and nurture new market and Client support and coordination activities. Interact with physicians (internal and external) on a regular basis.
Manage and ensure high quality service delivery to high-end clients.
Track Report, feedback, complaints received through marketing activities
Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties.
Organize outreach programs with prospective patient community for presidents, local clubs, schools, NGOs, colleges and other local bodies with a view to generate footfalls from them
Responsible for tie-up with major RWA, corporates, club Associations, School & Malls etc. for Community Connect & Corporate Connect Activities (Lead generation, meetings and/or on-ground activations) programs.
Organize outdoor & in-house health-checkup camps & health talks.
Conduct feasibility study with respect to key competitors
Responsible for referral sales/market tie-ups with doctors & nursing homes.
Identify new doctors for new empanelment.
Co-ordinate and facilitate with corporate clients for health-talks/camps & health-checkups.
Organize and execute below the line activities in RWA, Malls etc.
Maintaining database & daily reports of inpatients coming through referring doctors & notifying manager for assigned referral doctors.
Partner with the corporate sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets
Conceptualize new initiatives for increasing sales and top of mind recall amongst potential patients/customers and to leverage the La Femme Hospital Brand
Identify new markets; new engagements, new specialties and ways to drive future business
Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals, Corporate sales, Direct marketing (sales focus), TPA Empanelment & Engagement
Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary
Gather information related to sales best practices in the healthcare industry and incorporates into sales training strategies and programs at Fortis
Fortis Healthcare Limited is a leading, pan Asia-Pacific, integrated healthcare... delivery provider. Read full description