Supporting the Central Digital team, reporting into the Digital Paid Media lead, to build effective digital paid media interventions.
Support and liaison with the media partners/agencies on the media operations, implementation and reporting processes.
Assess and evaluates agency proposals in line with lead objectives- Assist in developing investment strategies for maximizing media dollars and media efficacy- Acts as a key negotiator working with vendors to ensure smart investments are made.
Ensure quality & accuracy of campaign readiness, monitoring execution, attention to processes and maintain cadences with the agency and internal stakeholders wrt timely updates.
Support efforts towards building overall attribution modeling with comprehensive understanding of key digital touchpoints beyond paid search insights (may also include organic search, other paid media formats, website, social, mobile, qualitative, secondary data, etc.)
Would be maintaining/managing brand's ad manager accounts and dashboards for on-the-fly updates and optimizations.
Manufacturers of the legendary Bullet motorcycles. With a range that combines distinctive... styles with power, riding comfort and ruggedness, to deliver a 'unique motorcycling experience'.
Interested candidates can also apply by logging in www.royalenfield.com/careers.asp
Read full description