To develop and implement effective Precision Marketing Strategy and Procedures and plan Budget to ensure achievement of the short and long term plans.
Change Agent Culture and organisational development and alignment of Sales team towards Customer focussed marketing and adapt the concepts of 5 ways of driving sales.
Restaurant Specific Inputs :
1.Continuous dialogue & discussion with Regional Sales team to understand the issues with struggling stores
2.Forward planning of 1 month for Precision activities. Planning & Execution for various specific store issues like competition entry, split stores, single city stores etc.
3.Assist high potential stores to perform as expected
4.Continuous support to struggling stores
5.Visit the stores and co-ordinate with sales team for specific ideas, training and other inputs
Identification and co-ordination with local BTL Agency :
1Identification of BTL agencies for various local marketing programs including identification of avenues for city specific promotions.
2Creative development with appropriate communication for each precision input in coordination with corporate Precision Marketing Manager
3Proactive creation of offer bank (precision marketing kits) for various exertion in the stores
New Restaurant Opening :
1Coordinating with the BD and Ops team for identification of the restaurant location and catchment area in complete detail
2Exploring various BTL activities possible for the new store opening.
3Making of Marketing checklist along with corporate precision marketing manager
4Execution of all activities in the new store.
Intelligent Analysis, Tracking Performance and Knowledge sharing :
1Analyzing the store performance on the basis of various parameters such as customer base, acquisition rate, catchment area etc. and identifying inputs accordingly.
2Tracking performance and calculating ROI of every initiative in the stores and deriving meaningful learning.
Budget Control and Marketing Innovation :
1Control expenses and bring Cost Innovation in the activities for the stores.
2Explore marketing avenues specific to the store location and city.
ubilant FoodWorks Limited (the Company) is a Jubilant Bhartia Group Company. The Company was... incorporated in 1995 and initiated operations in 1996. The Company got listed on the Indian bourses in February 2010. Mr. Shyam S. Bhartia, Mr. Hari S. Bhartia and Jubilant Enpro Private Ltd. are the Promoters of the Company.
The Company & its subsidiary operates Domino’s Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. The Company is India’s largest and fastest growing food service company, with a network of 749 Domino’s Pizza restaurants (as of 19th May, 2014). The Company is the market leader in the organized pizza market with a 67% market share in India (as per Euro monitor report 2013).
The Company launched Dunkin’ Donuts in India in April 2012 in Delhi. The Company has 29 Dunkin’ Donuts restaurants in India (as of 19th May, 2014).With the launch of Dunkin’ Donuts in India, the company is now well poised to address two distinct non-competing segments of the Food Service Industry in India, namely the home delivery of Pizza’s market and the all day part food and beverage market.
Dunkin’ Donuts is the world’s leading Donuts, baked goods and coffee with market leadership Donuts, regular/decaf drip coffee, iced coffee, hot flavoured coffee, bagels and muffin categories.
Dunkin’ Donuts (DD) in India is positioned as a Food Café, occupying the sweet spot between Cafés and quick service restaurants. DD serve a wide range of Donuts, Dunkin’ Donuts Original Blend drip coffee; Espresso coffee based beverages such as Cappuccino and Latte, Milkshakes, Smoothies, Iced Teas, as well as a delectable range of Burgers, Wraps, Sandwiches and side-bites. Each Dunkin’ Donuts restaurant is designed with care and brings alive the brand’s International, youthful, colourful and playful brand personality. The restaurants offer its young guests a great ambience to catch up with their friends and family in a relaxed and comfortable environment. And yes, Dunkin’ also serve the world’s best Donuts. Read full description