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Assistant Manager- Digital Marketing

Mumbai, Maharashtra

Siyaram Silk Mills

Job Description

1.Strategic digital acumen & ability to execute flawlessly
2.Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening
3.Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising
4.Guard the brand guidelines, identity & usage in the social media space across various mediums
5.Build the Siyarams brand on the digital space
6.Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty
7.Responsible for consumer insights for creating the best in class digital campaigns
8.Execute all facets of digital marketing strategy from paid media to social engagement to launch activations
9.Content marketing strategies must have experience in storytelling campaigns
10.Drive organic acquisitions of consumers via SEO , SEM programs
11.Drive digital partnerships with Telcos , NBFC partners , FMCG , Media & Digital Partners
12.Drive digital audience understanding & profiling exercises
13.Monitor & Map digital market share
14.Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies

1.4 6 years experience in Marketing with a specialization in Digital Marketing Communications
2.Analytical & Data oriented marketing focus to drive results
3.Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs
4.Exposure & understanding of content business will be an advantage
5.Basic understanding of IoT (Internet of Things)

Company Description

Oxemberg was initiated as a measure of forward integration. A brand offering contemporary... clothing options that exemplify quality and genuine value. From a fledging division of the successfully diversified Siyaram Poddar Group in the mid 90s, Oxemberg has grown to be one of the power brands in men’s fashion. Oxemberg is today the proud flagship brand of the Siyaram Apparel Division.   Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between three and five years
Compulsory Education
Salary range:
₹ 3,00,000 - ₹ 5,50,000 / Yearly (Gross Pay)
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