To support the RMM in brand activations/ lead generation and coordinate with the brand teams to execute the marketing strategy , launch of new SFB Branches and build awareness
Successful launch of pilots / new products as assigned in the region
To assist in executing and implementing national Brand Marketing strategies, events, BTL activities to achieve marketing goals in the region for assigned products and services for one or more areas, product lines, or market segments (Liabilities, Assets and Third Party Products).
To assist in preparing promotional collaterals and communication materials, as well as other marketing administration duties in the region.
Identify high quality vendors and promotional agencies to carry out such marketing & lead generation activities and effectively supervise them first hand.
Coordinate the distribution of internal and external product & marketing collaterals, training content and ensure regular availability in the region and bank branches
Innovatively create a wide variety of templates, marketing materials etc. that may include POP/POS materials, Product brochures, Emails & other online communications advertisements for RO, branches and sales teams.
Data and consumer insights mining for the region for Ujjivan and Competition , conduct periodic dipsticks on products and services of the bank
Assist the RMM in executing and leveraging the e CRM tool on Lead Management and Campaign Management
There were many microfinance institutions active in rural India, but very few served... India’s urban population. To bridge this gap, Ujjivan focused on the urban poor. This is a fast growing segment that is relatively new to India’s microfinance industry. Our surveys and interaction with the urban poor show that they are exposed to enormous contingencies and are required to share their meagre resources with neighbors, friends, relatives and colleagues. Hence, there is a tremendous amount of bonding and affinity among them. We have also found that, contrary to popular belief, the urban poor are a stable population. Therefore, the significant difference between the urban and rural population is the lack of time and availability of space in cities. Read full description