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Assistant General Manager - Revenue Strategy - Media Marketing

Delhi-NCR, Delhi-NCR

Action India Pvt. Ltd

Job Description

Position : AGM, Media Marketing- Strategy team

Only -PGDM/MBA only from Premium B School like IIMA, B, C,I,L,K, FMS, IIFT, XLRI, MDI.

If you are someone who is excited about building business enablers from scratch to drive revenue growth, this role shall appeal to you. As a member of the Central Strategy team, the job has very high visibility and requires candidate to work with teams from multiple locations and departments.

The role is a strategic business development role driving revenue across partner audiences - leading accounts and channel partners. Candidate will have complete ownership of the projects at hand and will directly report to the Strategy head

Job Summary

The job shall entail the following projects Prime Partner Program Focusing on the leading accounts of the business, this program will need the incumbent to craft & deploy the key account strategy to drive revenue growth for the organization. Run at a national level, this program will require ideating and executing the end-to-end process for driving revenue growth in a structured and efficient manner while working with the teams from multiple locations and multiple divisions.

Work involved Defining a comprehensive key account strategy across all publications for the organization

Planning, designing, communicating and optimizing processes for implementing the stated strategy

Build category-specific plans basis data analysis for insight mining

Engage with multiple teams to build operating plans for identified accounts to drive revenue growth - customize plans basis needs analysis and business imperatives

- Manage execution and monitoring

- Good Negotiation Skills

Agency Engagement

Media agencies are core channel partners in the media industry. This program aims at introducing a comprehensive channel strategy with the channel partners

- Work involved Lead channel business development and partner segmentation and selection nationally

- Overall channel strategy and development activities for the targeted portfolio

- Conceptualize the program for a structured engagement on an ongoing basis

- Building proactive, comprehensive channel strategy plans, partner business plans, and management of channel incentives

- Engage with relevant stakeholders (internal and external) for developing the program construct

- Launch the program for delivering business objectives with the resources available

- Sustained intensity for year-around engagement

- Business Analysis and Insight Mining

- The individual will also be deeply engaged in anchoring multiple business analysis - periodic and adhoc at multiple levels.

Work involved-

- Lead business analysis for organic growth opportunities

- Insight mining for revenue growth opportunities

- Periodic monitoring and tracking for ensuring health of the business

- Desired skills for the individual in this role:

- Internal drive to meet and exceed all objectives

- Ability to multi-task in a fast-paced, dynamic environment

- Action and detail-oriented with strong organization and prioritization skills

- Accurate, strong analytical skills

Positive can-do attitude, and team worker :

- Takes direction, documents expectations, then executes with minimal further direction

- Work in a matrix organization and engage across hierarchical levels

- Can communicate effectively and persuasively

Min. 5 years of experience with 3+ years of relevant experience required

Flexible, self-driven, and proactive

Ability to conceptualize and drive programs from scratch

Media planning & buying experience preferred but not mandatory

Evolved competency in MS Office - Powerpoint & Excel

Company Description

Cross Roads India Assistance, India’s first and largest road side repair assistance service... provider. Established in 1999, we have by our side 13 years of ground fleet management experience. We attend to over 1100 road side repairs every day and had so far handled over 1.5 Mn road side repairs. We are also recognised as a critical service provider under social security category hence we have been allotted with a four digit number 1922 for the safety of the general motorist.  Read full description

Additional Information

Last updated:
01/11/2017
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between five and ten years
Education:
Compulsory Education
Category:
Jobs in Marketing / Communication / Advertising / PR
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