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Area Sales Manager

Surat, Gujarat

Action India Pvt. Ltd

Job Description

Job Objective

To achieve the Sales Objectives for the assigned Area through the team of STLs, Market Developers, Route Salesmen by brand and pack

Job Responsibilities

1. To track Productivity Measures and implement corrective actions
2. To regularly evaluate distribution gaps in terms of fill rate, servicing and take corrective actions
3. To allocate HE Targets STL wise & track Horizontal Expansion plans and take corrective action on the same
4. To complete predefined OJTs to provide inputs for improving functional skills and to implement Capability Initiatives, review progress and take corrective action.
5. To drive improvement of ME as per RED
6. To track and report on competitive activities and developments and propose any activities to counter the same.
7. To effectively implement any sales, promotional activity, new product launch
8. To plan discount and DME spend as per allocated budget and monitor actual spends.
9. To manage Placement of SGAs to ensure optimum productivity and to ensure regular tracking of assets and adherence to Company Asset Policy
10. To evaluate performance and skills of STLs and MDs and provide inputs via on the job coaching, training etc


Minimum Education: MBA

Minimum Work Experience:

1-5 years of FMCG or similar industry experience post MBA from a Top B School.
Critical Experiences/Exposure Required: Entry level Managerial role

Functional Competencies:

1. Sales Management- Infrastructure Management - Competent
2. Distribution Management- Distributor Management - Mastery
3. Analytics - Productivity Analysis Working Knowledge
4. Market Execution- Asset Placement and Maintenance - Competent
5. Customer Management- Relationship Management - Mastery
6. Customer Management- Discount Management Working Knowledge
7. Capability Development- RED/GREEN Implementation - Competent

Language Proficiency: Hindi, English, and / or Knowledge of Local language
IT Knowledge: Working Knowledge of MS Office , Internal HCCB information systems
Travel: Continuous travel within the designated area 80% Travel in a month

Company Description

Cross Roads India Assistance, India’s first and largest road side repair assistance service... provider. Established in 1999, we have by our side 13 years of ground fleet management experience. We attend to over 1100 road side repairs every day and had so far handled over 1.5 Mn road side repairs. We are also recognised as a critical service provider under social security category hence we have been allotted with a four digit number 1922 for the safety of the general motorist.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Two years
Compulsory Education
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