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Area Sales Manager

Hyderabad, Andhra Pradesh

Raymond Ltd

Job Description

The Area Sales Manager manages all aspects of sales activities for a sales force covering his assigned territory or market.

Essence of Role - Key Accountabilities

Developing and Implementing :

- Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Achieve primary and secondary sales ensuring effective distribution of Company's products

- Propose sales promotion plan/schemes to the Sales Head

- Identifying and Monitoring Distributors - Manage the distribution network and C&F ( ) agents with periodic monitoring of sales and collections

- Identify and network with distributors for deeper market penetration and reach

- Work closely with dealers and distributors and assist them to promote the Company's products

Monitoring - Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends

- Analyze market response/requirements and communicate the same to the Marketing team

- Plan and monitor new product launches in co-ordination with the Marketing Team

People Management - Hire, train and appraise sales staff in line with company policy

Qualifications :

Educational Qualifications Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management

Experience Required - 8-10 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled multi-state/regional level responsibility in previous assignments

- Should have handled both retail and wholesale in the previous assignment

- Should have experience in General Trade in the previous assignment

- Should have handled new Brand Launches and its subsequent stages

Functional Skills Required - Understanding of FMCG categories (Personal Care)

Sound knowledge of Sales processes :

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills

- Analytical Skills

- Merchandizing Skills

Desired Competencies / Behaviours - Leadership

- Strategic Thinking :

- Excellent Communication & Interpersonal Skills. Fluency in the local language would be preferred. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

External Interactions / Influence Distributors, C & F Agents, Retailers, Customers

Non-Financial Dimensions - Assisting the RSM in Strategizing, planning and execution of all sales related activities

Role Complexity : Based at headquarter location but expected to travel all over his assigned Territory

Company Description

We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting to... specialty ring denims as well as high value shirting.  Read full description

Additional Information

Last updated:
Job type:
Full time
Position type:
Minimum experience:
Between five and ten years
Compulsory Education
Salary range:
₹ 8,00,000 - ₹ 15,00,000 / Yearly (Gross Pay)
Jobs in Sales / Business Development
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