Planning and achieving primary and secondary sales
Conceptualizing consumer promos with regional marketing, manpower/POP planning/sourcing, executing the same, analysing and reporting the impact.
Driving numeric and weighted distribution and Planning and launching new products/SKUs in market.
Analysing channels/ clusters/ syndicates/ retailers/ competition MS trend to identify gaps and take corrective actions accordingly. Reporting competition activities.
Formalizing tie-ups with key accounts.
Maintaining good relationship with trade partners (distributor, retailers, excise officials, TSBCL managers) by regular meets and engaging them in sponsoring events .
Asset planning visibility planning(permanent/ semi-permanent)
Working out ATL and BTL plans in coordination with Product managers and marketing team.
Engaging with accounts and sales team to settle tie-ups claims, promotion/scheme claims, damage claims, branding expenses, freight bills and other expenses.
Addressing product related complaints from trade and consumers with an attitude to retain the consumer.
MBA in Sales & Marketing from premier B School.
With the onset of globalization, the need of skilled human resources is felt strongly across... various industrial verticals. Technical ingenuity and distinct business approaches again underlined the importance of identifying and retaining the right candidates at the right positions. With a clear insight into the changing business dynamics and enhanced proficiency in tapping the best talents, Careerist Management Consultants has come to the forefront of human resource management, hence becoming one of India’s top Recruitment Consultants over the years. Read full description