Promote data governance and data management
Working with cross-functional teams and data owners to gather data as required
Running SQL queries to analyse data
Implement solid data process and guidelines for segmentation of target audience, and ensuring that they are being followed.
Document a knowledge base
Identifying key repeatable segmentation strategies and implementing solid processes for segmentation in the form of validated pre-built segment templates
Ensuring that is being maintained and followed
Advise on interpretation of marketing data, including email campaign analytics, and provide insight and recommendations to marketing teams
Implementing reporting based on segmentations defined
Leverage refined data for sophisticated personalized campaigns and work with Global Marketing teams to providing regular insights and recommendations such that all campaigns are backed by solid client insight and intelligence
Partnering with other parts of the org to deliver insights that are tied back to other frameworks
Market segmentation to quantify specific opportunities and support targeted & personalized email marketing, thus driving constant optimization and maximum conversion.
FIS is the world’s largest global provider dedicated to banking and payments technologies.... With a long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 100 countries. FIS delivers the most comprehensive range of solutions for the broadest range of financial markets and holds leadership positions in payment processing and banking solutions, providing software, services and outsourcing of the technology that drives financial institutions. Every FIS solution has the strength you need for profitability today, and the power to help you manage whatever comes next.
First in financial technology, FIS is ranked third on the Barron’s 500, 426 on the Fortune 500 and is a member of Standard & Poor’s 500® Index. FIS has also been named the number one overall financial technology provider in the annual FinTech 100 rankings. Read full description