. Prepare annual business plan for Aqua Business and supervise/fine tune brand plans.
Monitor budgets and control allocated promotional expenditure for the division and brand. Suggest/take corrective measures as and when desired.
Guide the TMT so as to have optimum knowledge utilization for Concept building, leading to effective scientific communication and brand promotion.
Guide TMT to prepare Presentations and communicate the Scientific Articles with Field Force. Visual Aids Preparation
Formulation, implementation, and review of the major strategic and tactical initiatives as per the plan.
Track and monitor the brand progress on monthly basis and suggest corrective actions as and when required
Attending all relevant Queries (Scientific, Managerial, Fundamental etc.). Interdepartmental co-ordination needed to resolve the Queries. Salary, Incentives, Expense (Sales and Admin), Distribution related (Logistic Dept.), visiting Studio, Purchase etc.
Formulation and Monitoring of Trade Channel Strategy
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