Kallidaikurichi as the name says its a beautiful town in the midst of hills. Its located on the right bank of the Tambirabarani river in Ambasamuthiram taluk of Thirunelveli district. Like any Indian rural town, this town too is steeped in tradition and rich in heritage, holding on to its past glories. Kallidai kurichi and appalam are almost synonyms. Appalam making is a major cottage industry and it is known for its taste and quality and not just with that, any food products for that matter that are made here is trusted to be tasty and rich in quality.