Our story began in 1982 when Eureka Forbes was born as a joint venture between the Forbes Group and Electrolux of Sweden. Today we are a Rs.10000 mn. multi-product, multi-channel corporation part of the prestigious Shapoorji Pallonji Group with a vision of bringing happy, healthy, safe and pollution-free living to customers, through lasting relationships as 'Friends for Life'. Pioneers & leaders in water purification systems, vacuum cleaners, air purifiers and home security solutions, and people who introduced direct selling in India - today we are Asia's largest direct selling organization with over 7,800 strong direct sales force touching the lives of over 8 mn satisfied customers. Operating in over 100 cities we have already expanded into 500 smaller towns through franchised direct operations. We have expanded channels that reach out to customers to include a 4,000 strong dealer sales network and a 58 distributor strong institutional sales network. Today, Eureka Forbes is ranked among India's Most Admired Consumer Durable Companies & Best Employers. Eureka Forbes products have led and dominated the water and air purification systems, cleaning systems and security systems categories. Most noteworthy amongst them are Aquaguard water purification systems and Euroclean vacuum cleaners, undisputed leader brands, household names, Superbrands and winners of several other Indian and international accolades. The company is a Business Superbrand, one of India's Top 5 Best Employers, a case study at Harvard Business School, a classic reference in marketing guru Philip Kotler's his famous textbook 'Marketing Management', a feature in Forbes Magazine Asia edition as well as the recipient of other prestigious recognitions in every facet of its business.