Direct Dialogue Initiatives India Pvt. Ltd. (DDII) incorporated on 19th October 2016 came into operation with the first batch of its staff recruited. DDII is a new ethical fundraising company that will engage citizens and garner their support for cause-based civil society organisation clients.
The organisation will dedicate itself to raising funds, marketing activities and engagement services mainly through one of the most well-established methods of cause-led fundraising worldwide: Direct Dialogue, or one-to-one conversations between fundraising campaigners and prospective supporters. It will also use innovative and diversified tools of fundraising including digital outreach, to support the work of its clients.
Direct Dialogue is one of the most powerful ways of recruiting real, lasting support for social and environmental causes. Our talented team of fundraising campaigners will share inspiring stories about the work of our clients and provide opportunities for citizens to act. They will have real conversations; answering questions, letting people air their doubts, and giving them honest reasons why their support is critical for each cause before signing them up as supporters.
The Company to start with, will have its operations in 7 cities in India and is already approaching a number of potential civil society organisation clients working in the development, human rights and environmental sector.
At the founding shareholders’ invitation, Greenpeace International has started investing in the company and has become the majority shareholder of DDII.