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Head Search Marketing

Gurgaon, Delhi-NCR

Auctus Consulting

Job Description

Leading a team for development, execution and management of PPC (Pay per click) marketing strategy for the website.

Areas of responsibility

• Identifying and implementing strategies for increasing site traffic through PPC marketing strategy

• Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN.

• Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators.

• Handling bid management software, click fraud detection and web analytics

• Improvement of volume and cost delivered through search campaigns by :

1. Driving keyword expansion

2. Improving account structures

3. Optimizing of quality score, landing page , Ad copy and bid optimization

4. Developing strong objective sets for campaigns based on business intelligence

• Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization

• Development of search marketing strategies for market entry and penetration for the existing and new international markets footprint for Make My Trip

• Hiring, managing and driving agencies and tools for managing search campaigns

• Manage Relationships with Search Engine Partners

• Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest

• Report on the overall SEM health of our web properties and rolling up SEM reports in a meaningful way

• Account Analysis report to differentiate performing campaigns from non performing campaigns drilled down to keyword level

• Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments

• Lead a team and mentor them in the ways of organic search tactics & advice on best SEM practices

• Support to the Collaborating LOB by taking ownership of the project undertaken.

Success Indicators

• Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product / business / marketing teams

• Increase in SEM visits and SEM shoppers

• High internal customer satisfaction

• Achievement of revenue targets of the collaborating LOB.

• Successful Implementation of strategic initiatives.

• High overall engagement of the team



Key Relationships

Internal

• Marketing Team.

• Product Team

• Technology Team and UI/UX team

• Content

External

• Search Engine Partners

Requirements

MBA/B.A./B.S degree or equivalent in Business or Marketing

Relevant Experience

• 9 years

• Online Agency background (Connecturf/MediaTurf, Interactive Avenues) or and handling SEM for internet savvy organizations

Functional Competencies

• Knowledge of marketing for search

• Knowledge of e-commerce analytics software

• Advanced skills in Excel

• Internet savvy-(Knowledge on all aspects of website -(text, graphics, images ,designs, other common terminologies, technical aspects such as database-driven functionalities, general web functionality, Internet industry trends for all consumer marketing mediums e-commerce))

• Web analytics tools

• HTML(Tags, basic level coding, tool Dreamweaver)

• Blogging/Social(creation and maintenance of blogs ,participation in forums, active on social network sites, profile creations etc)

Company Description

Auctus Consulting was established by a team of professionals with rich experience across industry verticals, with an aim to provide comprehensive human resource solutions to MNCs and leading business houses in India.

Additional Information

Last updated:
20/01/2012
Job type:
Full time
Position type:
Permanent
Vacancies:
1
Minimum experience:
Between five and ten years
Education:
MBA/PGDM
Category:
Jobs in Marketing / Communication / Advertising / PR

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